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Strategic Planning
If You Don't Know Where You are Going, Any Road Will Get You There
The Challenge
In this dynamic world marketplace, companies find themselves continuously on the defensive, reacting to what the global economy or competitors are up to. Yet, to achieve ongoing success and a competitively unique or superior position, a company must commit to developing long range plans. Strategic planning is essential. Companies in business for the long term have long term plans.
The Program
Our strategic planning process focuses on seven core steps necessary for the development of a solid three to five-year plan. The process includes:
- Step One: Corporate Values
Companies in business for the long-run are not propelled merely by short-term profits or business deals, but by a set of governing values constantly aspired to and pursued by all employees. - Step Two: Vision and Mission Creation
The vision and mission will crystallize the overarching goal, essence and heart of the company. Effective vision and mission statements gives focus and direction to every aspect of the company. - Step Three: Major Driving Force
The driving force determines the scope of products and markets for the company, key capabilities required to achieve strategic objectives and the time frames over which strategic objectives will be accomplished. - Step Four: DOS (Dangers, Opportunities, Strengths)
For each business unit, key decision makers will identify the dangers (that need to be reduced or eliminated to achieve your vision), the opportunities (that need to be captured) and the strengths (that need to be leveraged). - Step Five: Major Strategic Goals
A strategic goal is, simply, an answer to the question, “Where do I want the company to be in five (or three, etc.) years?” for any aspect of your business. You will identify the major strategic goals which will drive your business. - Step Six: Year-by-Year Implementation Plan
Now that the strategic goals have been identified, the “tactical” phase of planning is needed to fill in the yearly steps required to fulfill the chartered strategic goals. You will create targets for each year of the strategic plan. - Step Seven: First-Year Action Plan
Now comes the payoff—taking the major targets for year one and filling in the critical steps, activities and check points needed to fulfill the year one commitment.